Trezor u kojem se čuva najtajniji recept na svijetu

U jednoj banci iza debelih betonskih zidova je sačuvana tajna koju brojni ljudi u posljednjih 130 godina žele ukrasti.

Dr. John S. Pemberton je prije 133 godine, tačnije 8. maja 1866. godine stvorio napitak za koji nije ni mogao zamisliti da će promijeniti svijet, i postati najpopularnije piće ikad.

Apoteka Jacob’s Pharmacy u Atlanti je prva koja je prodavala sok u boji karamele, a u početku se prodavala “na čaše”.

Piće je jako brzo privuklo kupce, a već 1984. godine su ga počeli flaširati i distribuirati.

Kad je tek puštena u prodaju, Coca-Cola je sadržavala kokain i kofein. Kokain su dobijali iz lista koke, a kofein iz oraha kole, biljke čiji plod obiluje kofeinom.

Budući da na engleskom ove riječi počinju s C i K, po njima je Coca-Cola i dobila ime. Ipak, slovo K promijenili su u C iz marketinških razloga. Za ime Coca-Cola zaslužan je Frank M. Robinson, partner Johna S. Pembertona, prenosi Express.hr.

Orginalnu kopiju formule su čuvali 86 godina u glavnom sefu banke SunTrust u Atlanti.

U decembru 2011. godine su orginalnu formulu premjestili u novi sef koji je izložen u muzeju Svijet Coca Cole u Atlanti. Ipak, formula je u metalnoj kutiji kako ga niko ne bi mogao vidjeti. To je prvi put nakon 1925. godine da je kutija izašla iz sefa.

Postoje brojne zamke za potencijalne kradljivce. Prva je definitivno trezor.

Iako mnogobrojne osobe svake godine prođu kroz muzej, vrlo mali broj uđe kroz vrata trezora. On je opremljen najmodernijom tehnologijom, i nalazi se u kompleksu od preko 8000 kvadrata.

U muzeju možete probati i razne napitke iz tvornice Coca Cole.

Da li je uklonjeno lišće koke?

Pembertova formula je sadržavala 142 grama kokaina po galonu sirupa, a 1891. je Candler smanjio na desetinu tog iznosa. Procjenjivalo se da jedna čaša Cole sadrži devet miligrama kokaina. Iz sastava je uklonjen 1903. ali ne potpuno.

Nakon 1904. godine kompanija je počela koristiti ostatke iz procesa ekstrakcije kokaina iz lišća koke, tzv. potrošeno lišće.

<blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/p/BqLPPS5gU2p/?utm_source=ig_embed&utm_campaign=loading” data-instgrm-version=”12″ style=” background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% – 2px); width:calc(100% – 2px);”><div style=”padding:16px;”> <a href=”https://www.instagram.com/p/BqLPPS5gU2p/?utm_source=ig_embed&utm_campaign=loading” style=” background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;” target=”_blank”> <div style=” display: flex; flex-direction: row; align-items: center;”> <div style=”background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;”></div> <div style=”display: flex; flex-direction: column; flex-grow: 1; justify-content: center;”> <div style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;”></div> <div style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;”></div></div></div><div style=”padding: 19% 0;”></div> <div style=”display:block; height:50px; margin:0 auto 12px; width:50px;”><svg width=”50px” height=”50px” viewBox=”0 0 60 60″ version=”1.1″ xmlns=”https://www.w3.org/2000/svg” xmlns:xlink=”https://www.w3.org/1999/xlink”><g stroke=”none” stroke-width=”1″ fill=”none” fill-rule=”evenodd”><g transform=”translate(-511.000000, -20.000000)” fill=”#000000″><g><path d=”M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631″></path></g></g></g></svg></div><div style=”padding-top: 8px;”> <div style=” color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;”> View this post on Instagram</div></div><div style=”padding: 12.5% 0;”></div> <div style=”display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;”><div> <div style=”background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);”></div> <div style=”background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;”></div> <div style=”background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);”></div></div><div style=”margin-left: 8px;”> <div style=” background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;”></div> <div style=” width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)”></div></div><div style=”margin-left: auto;”> <div style=” width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);”></div> <div style=” background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);”></div> <div style=” width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);”></div></div></div></a> <p style=” margin:8px 0 0 0; padding:0 4px;”> <a href=”https://www.instagram.com/p/BqLPPS5gU2p/?utm_source=ig_embed&utm_campaign=loading” style=” color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;” target=”_blank”>#wcw shoutout to this hard working woman! Photo from 1954 in England featuring Irene Halliday as she operates the Gimson machine, which was designed to handle 50 bottles in a minute. . . . . #cokearchives #cocacola #archivesofinstagram #thingsgobetterwithcoke #cocacolacompany #cocacolaarchives</a></p> <p style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;”>A post shared by <a href=”https://www.instagram.com/coke_archives/?utm_source=ig_embed&utm_campaign=loading” style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;” target=”_blank”> Coca-Cola Archives</a> (@coke_archives) on <time style=” font-family:Arial,sans-serif; font-size:14px; line-height:17px;” datetime=”2018-11-14T21:19:36+00:00″>Nov 14, 2018 at 1:19pm PST</time></p></div></blockquote> <script async src=”//www.instagram.com/embed.js”></script>

Od tada u Coca-Colu se dodaje ekstrakt lišća koke bez kokaina. On se izvlači iz lišća u pogonu kompanije Stepan u New Jerseyu, koja je ujedno jedina kompanija u SAD-u ovlaštena za taj posao.

Kad su promijenili recept na dan su primali 1500 poziva

Coca-Cola je godinama vodila bitku s novim colama, pićima sličnima njoj. Početkom 80-ih Pepsi se počeo bolje prodavati u supermarketima. A na testiranjima okusa na slijepo (blind test) potrošači su ocjenjivali Pepsi boljim od Cole. To je bio trenutak kad su se iz Coca-Cole odlučili na poboljšanje okusa.

Izbacili su staru Colu i u proljeće 1985. godine ubacili novu, poboljšanu Colu. Nazvali su je New Coke.

Međutim, reakcije nisu bile očekivane. Ljudi su bili ljuti, pisali su pisma, protestvovali, žalili se da su im ukinuli uspomene na djetinjstvo.

Nova Cola je ismijana! Primili su ukupno 400.000 poziva i pisama. Na dan su primali čak po 1.500 poziva. Zaposlili su i psihijatra da sasluša pozive kupaca i direktorima prenosi svoje profesionalno mišlenje.

<blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/p/BGKafA3xgZq/?utm_source=ig_embed&utm_campaign=loading” data-instgrm-version=”12″ style=” background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% – 2px); width:calc(100% – 2px);”><div style=”padding:16px;”> <a href=”https://www.instagram.com/p/BGKafA3xgZq/?utm_source=ig_embed&utm_campaign=loading” style=” background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;” target=”_blank”> <div style=” display: flex; flex-direction: row; align-items: center;”> <div style=”background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;”></div> <div style=”display: flex; flex-direction: column; flex-grow: 1; justify-content: center;”> <div style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;”></div> <div style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;”></div></div></div><div style=”padding: 19% 0;”></div> <div style=”display:block; height:50px; margin:0 auto 12px; width:50px;”><svg width=”50px” height=”50px” viewBox=”0 0 60 60″ version=”1.1″ xmlns=”https://www.w3.org/2000/svg” xmlns:xlink=”https://www.w3.org/1999/xlink”><g stroke=”none” stroke-width=”1″ fill=”none” fill-rule=”evenodd”><g transform=”translate(-511.000000, -20.000000)” fill=”#000000″><g><path d=”M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631″></path></g></g></g></svg></div><div style=”padding-top: 8px;”> <div style=” color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;”> View this post on Instagram</div></div><div style=”padding: 12.5% 0;”></div> <div style=”display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;”><div> <div style=”background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);”></div> <div style=”background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;”></div> <div style=”background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);”></div></div><div style=”margin-left: 8px;”> <div style=” background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;”></div> <div style=” width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)”></div></div><div style=”margin-left: auto;”> <div style=” width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);”></div> <div style=” background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);”></div> <div style=” width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);”></div></div></div></a> <p style=” margin:8px 0 0 0; padding:0 4px;”> <a href=”https://www.instagram.com/p/BGKafA3xgZq/?utm_source=ig_embed&utm_campaign=loading” style=” color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;” target=”_blank”>Love this photo of an Icy-O cooler in a grocery store with the Six Bottle Cartons nearby. In store displays have a long heritage. #IcyO #sixbottlecarton #sixpack #grocerystore #cocacola</a></p> <p style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;”>A post shared by <a href=”https://www.instagram.com/coke_archives/?utm_source=ig_embed&utm_campaign=loading” style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;” target=”_blank”> Coca-Cola Archives</a> (@coke_archives) on <time style=” font-family:Arial,sans-serif; font-size:14px; line-height:17px;” datetime=”2016-06-02T18:48:26+00:00″>Jun 2, 2016 at 11:48am PDT</time></p></div></blockquote> <script async src=”//www.instagram.com/embed.js”></script>

Psihijatar je izjavio da su neki ljudi pričali o povlačenju Cole kao o smrti bliskog člana porodice.

S druge strane, ljudi na blind testiranjima su izabrali Novu Colu. Kupci su bili podijeljeni.

Ipak, prodaja Nove Cole je postepeno rasla. Međutim, postojali su i oni koji više nikako nisu htjeli kupovati Colu, ni Novu Colu, ali ni Pepsi.

Direktori su se bojali kako će reagovati međunarodno tržište

Ogroman broj ljudi, pogotovo na jugu SAD-a su zahtijevali povratak stare formule. Bilo je ljudi koji su kupovali velike zalihe iz Evrope, onih koji su pokupovali preostale zalihe u svojim lokalnim trgovinama, ali i onih, koji su poput Gay Mullinsa iz Seattlea osnovali organizaciju “Old Cola Drinkers“.

On je tražio od kompanije da se ponovo pusti u prodaju stara formula ili da se proda nekome drugom.

Samo tri mjeseca poslije lansiranja Nove Cole, 11. jula su vratili staru formulu u prodaju. Dobila je novi naziv “Coca-Cola Classic”.

Ljudi su bili oduševeljeni. Do kraja godine, Cola se bolje prodavala i od Nove Cole i od Pepsija.

<blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/p/BCMVaDmRgRg/?utm_source=ig_embed&utm_campaign=loading” data-instgrm-version=”12″ style=” background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% – 2px); width:calc(100% – 2px);”><div style=”padding:16px;”> <a href=”https://www.instagram.com/p/BCMVaDmRgRg/?utm_source=ig_embed&utm_campaign=loading” style=” background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;” target=”_blank”> <div style=” display: flex; flex-direction: row; align-items: center;”> <div style=”background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;”></div> <div style=”display: flex; flex-direction: column; flex-grow: 1; justify-content: center;”> <div style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;”></div> <div style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;”></div></div></div><div style=”padding: 19% 0;”></div> <div style=”display:block; height:50px; margin:0 auto 12px; width:50px;”><svg width=”50px” height=”50px” viewBox=”0 0 60 60″ version=”1.1″ xmlns=”https://www.w3.org/2000/svg” xmlns:xlink=”https://www.w3.org/1999/xlink”><g stroke=”none” stroke-width=”1″ fill=”none” fill-rule=”evenodd”><g transform=”translate(-511.000000, -20.000000)” fill=”#000000″><g><path d=”M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631″></path></g></g></g></svg></div><div style=”padding-top: 8px;”> <div style=” color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;”> View this post on Instagram</div></div><div style=”padding: 12.5% 0;”></div> <div style=”display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;”><div> <div style=”background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);”></div> <div style=”background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;”></div> <div style=”background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);”></div></div><div style=”margin-left: 8px;”> <div style=” background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;”></div> <div style=” width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)”></div></div><div style=”margin-left: auto;”> <div style=” width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);”></div> <div style=” background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);”></div> <div style=” width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);”></div></div></div></a> <p style=” margin:8px 0 0 0; padding:0 4px;”> <a href=”https://www.instagram.com/p/BCMVaDmRgRg/?utm_source=ig_embed&utm_campaign=loading” style=” color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;” target=”_blank”>Finishing off my series of stories about our fountain business with this fantastic image of this dapper soda jerk. #timeless #deliciousandrefreshing #sodajerk</a></p> <p style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;”>A post shared by <a href=”https://www.instagram.com/coke_archives/?utm_source=ig_embed&utm_campaign=loading” style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;” target=”_blank”> Coca-Cola Archives</a> (@coke_archives) on <time style=” font-family:Arial,sans-serif; font-size:14px; line-height:17px;” datetime=”2016-02-25T02:36:59+00:00″>Feb 24, 2016 at 6:36pm PST</time></p></div></blockquote> <script async src=”//www.instagram.com/embed.js”></script>

Samo šest mjeseci kasnije, Cola se prodavala dvostruko bolje od Pepsija, a on je više nikad nije prestigao.

Iako su se mnogi pitali da li je ovo kompanija Coca-Cola namjerno uradila kao marketinški trik, iz kompanije su uvijek tvrdili da nisu.

Ovo je jednostavno bila greška koja se ispostavila kao najbolji i najgori poslovni potez ikad.